NextGen Essentials was built on a simple idea: there's too much marketing noise and not enough honest advice about the gear men actually use every day.
We started this site because we were tired of reading reviews that felt like press releases. Nobody was telling us the real story — what it's like to actually wear a watch for three weeks, or use a monitor for eight hours a day, or test a hoodie through multiple washes.
“We bought it ourselves. No sponsorship, no loaner units. Just honest opinions from people who actually use the gear.”
— NextGen Editorial TeamSo we started doing it ourselves. We buy the products we review, wear them for weeks, and write about what we find — the good, the bad, and what we'd actually recommend to a friend.
Everything we cover falls into three categories: watches, apparel, and desk gear. Not because we think these are the only things that matter — but because they're the things we care about most, and the things we feel equipped to give honest opinions on.
We're not trying to be the biggest site on the internet. We're trying to be the site you trust when you're about to spend your money.
— The NextGen Essentials Team